So Keef has fallen out of a tree in Fiji whilst coconut picking, pissed out of his gourd on vintage bourbon, own-brand sensimillia and a few pints of his favourite tipple, triple vodka and tango. Is there, really, any better advert for the glories of rock superstardom? Whilst Chris Martin, Bono and David Cameron warble hand-wringing, eco-friendly platitudes whilst sending zillions of CFC’s into the atmosphere (I mean, how carbon neutral do you reckon X&Y really is?), Keef is out there providing a living example of how life should be lived - procuring his own food whilst giving the locals - and us - some much needed entertainment. Now he’s even about to make brain surgery seem interesting (what the hell are they gonna find in there?)
Now that’s what I call Fair Trade.